Localising your website – approaching different markets in different ways
If you’re thinking about approaching an overseas market using your website as the main means of communication you need to take a look at a range of things to ensure you create the right environm… Continue Reading »
How reliable is machine translation at the moment and what are its limitations?
The most popular machine translation software at the moment is Google Translate, although other programs are available. The software has improved remarkably over the last few years, with regular… Continue Reading »
Using subtitles to make the most of your video resources
If you’re spending time and resources creating a video to promote your company or to explain how to use a product, you really want to make the best use possible of the film you have created.
Learning Chinese is not easy, and there is a lot to consider when thinking about picking up a new language. One of the most difficult things for Westerners is learning a new alphabet and letters… Continue Reading »
How do we address the decline in learning languages?
The Times reported on August 5th 2017 that “Courses are being cut at two thirds of sixth-form colleges due to a lack of demand and lack of funding.” German was the most commonly cut, meaning tha… Continue Reading »