Localising your website – approaching different markets in different ways
If you’re thinking about approaching an overseas market using your website as the main means of communication you need to take a look at a range of things to ensure you create the right environm… Continue Reading »
Today, emojis make up a major part of online communication, used by 92% of the online population. But did you know that the meaning of an emoji can get lost in translation?
Localise or Globalize? World Englishes in Translation
There are a great many ‘World Englishes’ and the variety you choose will depend upon your primary audience(s), as well as whether your aim is to ‘localise’ or ‘globalise’ your text.
Website localisation: Inspiring confidence in key markets
The provision of specialist, technical translations and the localisation of content allowed our client to make the best impression in all its key markets.
Is it a Noun or Verb? Tackling Ambiguity in Software Localisation
Tackling ambiguity in software localisation. When translating short technical content such as software strings, one common challenge is part-of-speech ambiguity.