When you want to convince a potential customer from another country to buy your product or service, things are never straightforward.

Let’s face it, what works for “English speakers” also dif… Continue Reading »

The Easter egg is a huge part of Easter celebrations in the UK. Representing new life, decorating Easter eggs (or eating lots of chocolate ones) is an unquestioned part of Easter.

But how do East… Continue Reading »

Working with a translator to create a translation that is cognizant of its intended audience demonstrates a care and interest in the customer. Botched translations that have been thrown through … Continue Reading »

With our Easter bank holiday just passed, we’re delving into Easter traditions from around the world! While you may be used to tucking into some chocolate and seeing eggs, chicks and bunnies, … Continue Reading »