Tackling ambiguity in software localisation. When translating short technical content such as software strings, one common challenge is part-of-speech ambiguity.

When translating a pharmaceutical text, it’s important that it is aligned with the community for which it is intended.

The provision of specialist, technical translations and the localisation of content allowed our client to make the best impression in all its key markets.

There are a great many ‘World Englishes’ and the variety you choose will depend upon your primary audience(s), as well as whether your aim is to ‘localise’ or ‘globalise’ your text.

On French Language Day, we explore the importance of regional localisation in translation, demonstrated through the medium of breakfast pastries.

Happy Valentine’s Day!

Or should that be Joyeuse Saint-Valentin, or perhaps Feliz Dia dos Namorados?

Valentine’s Day is celebrated throughout the English-speaking world but what about elsewher… Continue Reading »

Today, emojis make up a major part of online communication, used by 92% of the online population. But did you know that the meaning of an emoji can get lost in translation?

Emojis can be interp… Continue Reading »

If you’re thinking about approaching an overseas market using your website as the main means of communication you need to take a look at a range of things to ensure you create the right environm… Continue Reading »