Exhibition Season will soon be starting up again after the Summer holidays – how can MTT’s professional translation services help?
Venues such as the NEC in Birmingham and ExCel in London will be buzzing with people doing business in September. If you’re attending as a visitor or taking a stand to showcase your company’s products and services, there are several ways that MTT's exhibition services can help make the experience more productive and effective.
If you’ve invested in a stand, either at an event in the UK or especially overseas, you’ll want to attract potential clients by making things eye-catching and interactive. If your potential client base includes overseas countries, having materials available in different languages can help make a great first impression and start a positive conversation flowing. Even if you’re not making overseas sales a priority, having a few business cards, a banner or a poster in a different language can be a highly effective aid without breaking the bank.
When you a serious about entering a new market and have taken the plunge with a stand overseas, it’s imperative that stand materials are professionally translated. MTT have many years’ experience in working with a range of industries to provide translated banners, brochures, leaflets and business cards ready for print in any language. We are happy to work with files provided in InDesign or other formats, to ensure that your documentation looks smart and professionally presented on your stand.
Having an interpreter on your stand can be an investment well worth making if none of your work colleagues can comfortably hold a business conversation in the language required. A professional linguist will be familiar with negotiations and can also help you bridge any cultural differences. Interpreting can be arranged by the hour if you have a set appointment booked, or by the day or half day, to fit with your schedule.
One of the best ways of drawing in interested viewers to your exhibition stand is a product video – why not make your existing English videos work harder by adding subtitles or a voiceover in a different language. It’s relatively easy to do and can help explain your product’s advantages in a clear and comprehensive manner. If you’ve more budget to spare, we can create localised custom animations or videos specifically for key events to help maximise your stand’s impact.
Even as a visitor to an event, particularly one in a different country, having a translated business card can help get you remembered and open doors to good business relations.
Once you return home, don’t forget to follow up on the contacts you have made. Take advantage of our flexible translation services to follow up with potential leads and continue making contacts after the show has finished.
Find out more by getting in touch with us on 01562 748778, taking a look at our website: www.midlandtechnical.co.uk/Services/Exhibition_services.html or dropping us an email on [email protected].
