Introduction - The Client
A manufacturer of automotive parts based in the UK with a strong sales presence in continental Europe.
The Challenge
The client had recently upgraded their online presence with a new English language website. However, relying on browser translation for their French and German language customer audience was always going to be problematic. It resulted in some technical vocabulary being poorly translated and important sales details not being localised for the European market. All in all, this was not a good look and did not communicate the values of excellence, attention to detail or quality to European customers.
The Solution
The provision of specialist, technical translations into French and German allowed the client to make a better impression in its key markets. MTT selected professional linguists with significant expertise and experience in the automotive industry. This subject knowledge allowed them to produce good quality translation that used the most appropriate technical vocabulary for the sector and intended audience. Additionally, to ensure consistency across all marketing collateral, term bases (glossaries) and translation memories (records of previous translations) were used to ensure key vocabulary and marketing messaging was used in a consistent manner. By closely engaging with the source text, the team was also able to suggest new localisation opportunities which had been overlooked by the client.
The Result
The new French and German versions of our client’s website have solidified their presence in key European markets, and by localising the content, the right information is being presented to the right audience. This has given potential European customers more confidence to make enquiries and to convert.
The Conclusion
Good quality technical translation is an investment. By choosing to use MTT and our team of expert linguists, our client now looks as professional and knowledgeable in French and German, as they always have in English.
